The overall goal of public transport is a doubled market share. In the process of finding ways to achieve this, we have discovered that in-depth knowledge of how travellers behave is often lacking. With this relatively new method for data collection – TravelVu – it is possible to obtain a completely new type of data which has proven to be significantly more precise than data collected with previous methods.
Identifying who is using public transport and why
Public transport has a pretty good idea of who their travellers are but less of an idea of their traveller’s habits and behaviours towards public transport not to mention information about those not using public transport. With data from TravelVu, travellers and their errands, as well as which lines they use, can be reported. This can help the industry design additional services for increased use.
Travel duration door to door
Knowledge of actual travel times and durations is often low even though it is an important factor for choice of travel mode. Using data from TravelVu, travel times and durations can be described more accurately. For example, the total time can be divided into connecting journeys, waiting and exchange times and the actual time spent on the train or bus. It is also possible to review how travel on public transfer changes throughout the day, or throughout the week.